Privacy Policy

Depending on what you use, this can include:

• Your name, email, phone number, business name, website address, and type of business.
• Your answers in the 60 Second Blueprint, Full Project Blueprint, and FastTrack Quiz.
• Messages you type into the chat assistant, and the chat history if you press Send to David.
• Website Scorecard requests: the website you enter, your business type, and your name and email if you ask for the report by email.
• Details you give when you book a call through Calendly, fill out a Facebook lead form, or contact us by email, phone, or text.
• Billing details for invoices, like your name, business, and email.

• Analytics: Google Analytics records things like pages visited, time on page, device type, rough location, and how you found the site. If you click Decline in the cookie banner, it stops.
• Basic server logs: our hosting provider keeps standard technical records, like IP address, browser type, pages requested, and errors, to keep the site running and secure. We also use IP addresses to limit how often the forms and tools can be used, which stops abuse.
• Website Scorecard: when you check a site, our tool reads that site's public pages to test its speed and figure out what platform it runs on.

We don't send a newsletter or mailing list. If you ever don't want to hear from us, just say so and we'll stop.

• To answer your questions and send the reports, blueprints, and results you ask for.
• To follow up about the project or request you contacted us about.
• To plan, build, host, and maintain your website if you hire us, and to send invoices.
• To understand how the site is used and improve it.
• To keep the site and tools secure and prevent abuse.
• To meet legal, tax, and accounting requirements.

We use a small number of outside companies to run the site and our tools. They only get the information they need to do their job:

• Vercel hosts the website and tools and processes form submissions.
• Google provides Analytics and Tag Manager (you can turn analytics off with the cookie banner), the PageSpeed test used by the Website Scorecard, and Google Sheets, where we keep our own lead records.
• Anthropic powers the chat assistant. Your chat messages are sent to Anthropic to write the replies. Under its commercial terms, Anthropic does not use them to train its models.
• Resend delivers emails, like your reports and the notifications we receive when you reach out.
• MongoDB Atlas stores Website Scorecard results so your report can be viewed and emailed.
• Calendly handles call booking.
• Meta collects the information you enter in a Facebook lead form and passes it to us.
• PayPal handles invoices and payments.

• We don't sell your personal information.
• We don't share it for targeted advertising, and we don't run advertising pixels on this site.
• We don't share it with anyone else except when the law requires it, to protect our legal rights, or if the business is ever sold or transferred, in which case this policy goes with it.

The only cookies this site sets are for Google Analytics, which helps us understand how the site is used. We don't run advertising pixels or ad tracking cookies.

When you first visit, a banner lets you Accept or Decline. Analytics runs unless you decline, and your choice is saved in your browser so we don't ask on every page. You can change it anytime with the Cookie Settings link at the bottom of every page, or block cookies in your browser settings.

Some browsers send a Do Not Track signal. We don't respond to it separately, but you can turn analytics off with the Decline button.

We keep personal information only as long as we need it for the reason you gave it to us, like answering your request or working on your project. Client and billing records are kept as long as tax and accounting rules require. After that, we delete it or remove anything that identifies you. You can ask us to delete your information sooner.

You can ask us to tell you what personal information we have about you, correct it, delete it, or stop contacting you. Depending on where you live, you may have more rights under your state's privacy laws. We won't treat you differently for asking.

To make a request, email davidshinn@shinndigital.com. We may need to confirm it's you before acting on it, and we'll respond within 45 days.

If you text us, we use your phone number and messages only to reply and coordinate with you. We don't share phone numbers, texting consent, or message details with third parties or affiliates, except the providers that deliver the messages.

We protect your information with secure connections, limited access, and protections against misuse of our forms and tools. No method of sending or storing information online is perfectly secure, so we can't promise absolute security, but we take it seriously.

This site and our services are for businesses. We don't knowingly collect information from children under 13.

Shinn Digital is based in the United States, and your information is stored and processed here or wherever our service providers operate.

If we change how we handle information, we'll update this page and the date at the top.

Questions or requests: David Shinn, davidshinn@shinndigital.com, (615) 270 8599.